WIS – who?

Web International Services(WIS) is a lead generation company operating within the iGaming sector since 2012. Our mission is to provide players with top-notch data and reliable information through our one-stop-shop portals to enrich their betting experience. Our people are the experts that make this happen, and we are committed to making their employee experience positive and fun, while focused on growth and high performance.

About the Job:

We are looking for a passionate and knowledgeable Social Media Specialist to join our Content team. The ideal candidate will create and optimize social media content in German and English, driving engagement and conversions. A strong knowledge of sports, especially football, is essential, as our platforms focus on sports betting. You will play a pivotal role in developing strategies, enhancing our social media presence, and analyzing campaign performance while collaborating with cross-functional teams.

What You Will Be Doing:

• Social Media Management: Take full ownership of our social media portals, enhancing their performance and competitiveness with a sports-centric approach.
• Campaign Development: Develop and execute end-to-end social media campaigns, from conceptualization to delivery and analysis, making data-driven decisions for optimization.
• Content Creation: Create engaging and compelling sports-focused content that aligns with our brand voice, utilizing persuasive copy, appealing visuals, and strong calls to action.
• Real-Time Sports Engagement: Stay up to date with the latest football and sports events, leveraging key moments to boost engagement and relevance.
• Performance Analysis: Monitor key performance indicators (KPIs) to assess campaign effectiveness, implement A/B testing, and identify opportunities for optimization.
• Creativity and Innovation: Show creativity in developing standout campaigns and bring fresh ideas to lead innovative projects that resonate with our sports-focused audience.

What We Are Looking For:

• Passion for Sports: A deep understanding of football and other major sports is critical. If you don’t follow sports closely, this role may not be the right fit.
• Social Media Expertise: Strong knowledge of major platforms, trends, and best practices, with experience in content planning, scheduling, and engagement strategies.
• Bilingual Proficiency: Native or fluent in German and English with exceptional written and verbal communication skills.
• Data-Driven Approach: Ability to analyze performance metrics and adjust strategies for optimal results.
• Creativity & Adaptability: A proactive mindset with the ability to adapt to fast-changing sports and betting trends.
• Experience in iGaming (Preferred): Previous experience in sports betting, online gaming, or related industries is a plus.

Some of our benefits:

• Full remote working offered through contractor agreement.
• Company events in Malta organised and paid for by WIS for EU employees – twice a year.
• Access to learning platforms and educational support offered to boost your knowledge and career.

Find out more about what makes WISards truly magical – Web International Services Ltd.