Join a leading affiliate in the iGaming industry as a Social Media Specialist!

WIS – who?

Web International Services(WIS) is a lead generation company operating within the iGaming sector since 2012. Our mission is to provide players with top-notch data and reliable information through our one-stop-shop portals to enrich their betting experience. Our people are the experts that make this happen, and we are committed to making their employee experience positive and fun, while focused on growth and high performance.

About the Job:

We are looking for a passionate and knowledgeable Social Media Specialist to join our Content team. The ideal candidate will be a football and sport natural who is able to banter easily with top fans and who knows English football and English-appreciated sports like the back of their hand, to create and optimize social media content on relevant platforms to drive engagement and conversions. An understanding of sports betting is also important. You will play a pivotal role in developing strategies, enhancing our social media presence, and analyzing campaign performance while collaborating with cross-functional teams to improve engagement, followers and to ultimately increase company conversion via Social Media.

What You Will Be Doing:

• Social Media Management: Take full ownership of our social media portals, enhancing their performance and competitiveness with a sports-centric approach. 
• Campaign Development: Develop and execute end-to-end social media campaigns, from conceptualization to delivery and analysis, making data-driven decisions for optimization. 
• Content Creation: Create engaging and compelling sports-focused content that aligns with our brand voice, utilizing persuasive copy, appealing visuals, and strong calls to action. 
• Real-Time Sports Engagement: Stay up to date with the latest football and sports events, leveraging key moments to boost engagement and relevance. 
• Performance Analysis: Monitor key performance indicators (KPIs) to assess campaign effectiveness, implement A/B testing, and identify opportunities for optimization. 
• Creativity and Innovation: Show creativity in developing standout campaigns and bring fresh ideas to lead innovative projects that resonate with our sports-focused audience.

What We Are Looking For:

• Passion for Sports: A deep understanding of football and other major sports is critical. If you don’t follow sports closely, this role may not be the right fit. 
• Social Media Expertise: Strong knowledge of major platforms, trends, and best practices, with experience in content planning, scheduling, and engagement strategies. 
• Data-Driven Approach: Ability to analyze performance metrics and adjust strategies for optimal results. 
• Creativity & Adaptability: A proactive mindset with the ability to adapt to fast-changing sports and betting trends. 
• Experience in iGaming (Preferred): Previous experience in sports betting, online gaming, or related industries is a plus

Some of our benefits:  

• Full remote working offered through contractor agreement OR Hybrid working setup with a flexible work environment  

• Company events in Malta organised and paid for by WIS for EU employees – twice a year  

• Access to learning platforms and educational support offered to boost your knowledge and career 

Find out more about what makes WISards truly magical – Web International Services Ltd.