Freelance SEO Specialist (German-speaking)
Freelance German-speaking SEO Specialist for leading iGaming affiliate WIS. Own on-page & technical optimizations across multiple sites, turning audits and data into growth using automation and AI.
Join a leading affiliate in the iGaming industry as a SEO Specialist!
WIS – who?
Web International Services (WIS) is a lead generation company operating within the iGaming sector since 2012. Our mission is to provide players with top-notch data and reliable information through our one-stop-shop portals to enrich their betting experience. Our people are the experts that make this happen, and we are committed to making their employee experience positive and fun, while focused on growth and high performance.
About the job
We are looking for a skilled and data-driven SEO Specialist to support the SEO team in executing and improving on-page and technical SEO initiatives across multiple iGaming websites.
You will work closely with Senior SEO Experts and other teams to ensure SEO recommendations, optimizations, and analyses are accurately implemented, monitored, and enhanced through automation and smart use of AI tools where relevant.
What you will be doing
- Execute and maintain on-page SEO improvements based on performance data, audits, and SEO team priorities.
- Support keyword research, internal linking improvements, and CTR optimization to enhance visibility and user engagement.
- Carry out technical and content-related follow-ups (indexing, redirects, sitemaps, metadata consistency, schema checks).
- Analyze and interpret SEO data to identify trends, opportunities, and issues that impact performance.
- Utilize automation tools and AI-assisted solutions to improve workflow efficiency and data processing where possible.
- Collaborate closely with Senior SEOs, Content Implementation, and Content Quality teams to deliver consistent and measurable SEO outcomes.
What would make you a great fit?
- 2 - 3 years of experience in on-page SEO, ideally within the iGaming or affiliate space.
- Strong command of SEO tools and data analysis: proficient in Screaming Frog, Google Search Console, Ahrefs, GA4 and Excel/Google Sheets.
- Analytical and data-driven mindset with the ability to translate findings into actionable improvements.
- Familiarity with automation workflows, data visualization.
- Hands-on experience with WordPress or other CMS platforms.
- Strong attention to detail, organization, and quality control.
- Understanding HTML, CSS, and JavaScript is a plus (for context, not coding).
- Able to work on a day-to-day basis in English, strong command of German.
- Comfortable using AI tools (e.g. ChatGPT) to enhance productivity or insights.
Find out more about what makes WISards truly magical – Web International Services Ltd.
- Department
- Content
- Locations
- Remote - Europe
- Remote status
- Fully Remote
Colleagues
About Web International Services Ltd.
At WIS, we specialise in user-focused informational websites, with digital performance marketing as our expertise. Our main goal is to deliver value to players while promoting trusted brands and top products across different markets.
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